Cybersecurity challenges faced by marketing agencies
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Upholding customer trust
78% of people would never use a marketing brand’s online services if they suffered a breach.![](http://images.ctfassets.net/8cecdw6dnk3l/2nC60XFX6xiC0doRzhR14K/1473f2864d7ebdf5dc70852401311973/data-breach-icon.png)
Data collection concerns
44.2% of respondents are a bit worried about how their data is collected and used by marketing companies.![](http://images.ctfassets.net/8cecdw6dnk3l/1FlLlyvF78f6RbCkXuqUSv/3bb7a5ea186ced4ac98e5dafa20e7053/target-icon.png)
Brands get targeted
There's been a 164% increase in cyber threats targeting the most popular brands.![](http://images.ctfassets.net/8cecdw6dnk3l/7Ita3Hkg7RpmX7E8sebUt0/f4835642651387c0621a770463fac671/cybercriminals-icon.png)
Bad ads = Fraud
Ad fraud makes up 10.5% of all digital marketing activity online.![](http://images.ctfassets.net/8cecdw6dnk3l/6zYe6sOaGfRhkKi0Ze4qR9/1b26ecd00b3859ad1c7524f85e35d6f4/mobile-smartphone-icon.png)
A rise in clickjacking
A survey revealed as many as 613 popular sites containing malware that hijacks digital ads and redirects users to malicious sites.![](http://images.ctfassets.net/8cecdw6dnk3l/5AeBA1VvsbRyQyU9GobYLP/18d737323b1bdd48f58c79cdd5a5898e/icons-service-pages.png)
Non-compliance is costly
The cost to businesses of non-compliance is around 2.7 times higher than the cost of being compliant, with the average consequential cost for non-compliant organizations being $14.8 million.